press release

homepage > men's summer 2018 fashion show

français | english

men's summer 2018 presentation

For summer 2018, and since her beginning, agnès b. reworks her designs which remain in the mood of the moment, season after season. This season, the designer proposes pure colors, keeping her smart casual style, always in simplicity. All within her various universes, thanks to the delicate peculiarities of her clothes, materials and patterns, from the softest to the most daring, mix perfectly well.

While going through a book about André Villers and Picasso, agnès b. noticed the strange likeness between the painter's wardrobe and her own designs, and here she found the starting point of her men’s summer 2018 collection. Openwork stitches, poplin boxer shorts, or working shirts with patch pockets to remind of comfort, which was essential to the painter. China blue, white, beige, and black illustrate this pleasant lifestyle in widened, comfortable shapes. Floral print shirts and right legs pants with replaced waist complete this theme.

homme été 2018

© photo André Villers

After observing this simplicity in which she recognizes herself, agnès b. also found photos in order to try to redefine French-style elegance. Sepia photos taken by her father in the summer of 1936 in Normandy. These characters appear to us as fashion icons of the time; casually wearing light linen suits, Jacquard loom, pied-de-puce motif or double breasted jackets, sweaters and college-boy style jackets. These summer activities, sailboat trips or lunches by the sea, which the family performed with a remarkable elegance, inspired a joyful and playful atmosphere theme: scoop-neck collar either square neckline, polos, striped T-shirts and also a digital printed sailboat photo on a woven motive.

homme été 2018

l'été 1935

The very same man for whom agnès b. created rock-style looks, more extravagant for nightlife which she enjoys, she proposes a black and white jacquard jacket which knocks down the codes by itself. Street art is also present in the collection, in small hints at the back of a jacket or an all-over print designed by JonOne on a suit. The same hints can be found in several styles of digital prints by Abdelkader Benchamma and in photos taken by the designer herself. Artists' T-shirts and jersey, workwear in many shapes, jackets, T-shirts and polos, mix perfectly in the men’s summer 2018 collection.


homme été 2018

homme été 2018

homme été 2018
agnès b. tampon